Manager, Brand and Content
This position will be responsible for managing the day-to-day creation and execution of content across the New York Red Bulls suite of social media channels, including RBNY, RBNY II, RBNY Academy, Red
Arena and RBNY en Espanol. This individual will be responsible for driving fan growth and engagement on our social media channels that can directly translate to fan growth and engagement at Red
Arena, displaying a keen understanding of insights and analytics to make data-driven decisions. The Manager, Brand and Content will work directly with Sporting and RBNY players to develop the best team content to grow the New York Red Bulls brand and fandom. They will work with MLS Digital to support league initiatives, Red
Soccer to support greater brand initiatives, and various internal stakeholders to support revenue growth, including Marketing Partnerships, Ticket Sales, and Member Services. This person will report to the Senior Manager, Brand and Content.EXPERIENCE Your areas of knowledge and expertise that matter most for this role:
3-5 years experience with content creation in the digital sports environmentA strong passion for and deep knowledge of soccer, particularly the MLSComprehensive understanding of existing and emerging social media platforms including, but not limited to, Instagram (Reels, Stories, Threads, Channels), TikTok, YouTube, X, Facebook, Snapchat, Reddit and DiscordAbility to plan and execute original content concepts based on organizational marketing tentpole and pop culture calendarsExcellent copywriting skills with a sharp eye for content capture. Basic design and photography/videography skills a plus.Ability to make instant decisions and craft spotless social media posts in a fast-paced, live sports environmentHighly motivated and self-starting, demonstrating a passion for working as part of team and specifically with the Red BullsFluency in Spanish and/or Portuguese highly preferredPermanentBenefits eligible Recommended Skills Content Creation Passionate Photography Social Media Seo Copywriting Portuguese Estimated Salary: $20 to $28 per hour based on qualifications.
Arena and RBNY en Espanol. This individual will be responsible for driving fan growth and engagement on our social media channels that can directly translate to fan growth and engagement at Red
Arena, displaying a keen understanding of insights and analytics to make data-driven decisions. The Manager, Brand and Content will work directly with Sporting and RBNY players to develop the best team content to grow the New York Red Bulls brand and fandom. They will work with MLS Digital to support league initiatives, Red
Soccer to support greater brand initiatives, and various internal stakeholders to support revenue growth, including Marketing Partnerships, Ticket Sales, and Member Services. This person will report to the Senior Manager, Brand and Content.EXPERIENCE Your areas of knowledge and expertise that matter most for this role:
3-5 years experience with content creation in the digital sports environmentA strong passion for and deep knowledge of soccer, particularly the MLSComprehensive understanding of existing and emerging social media platforms including, but not limited to, Instagram (Reels, Stories, Threads, Channels), TikTok, YouTube, X, Facebook, Snapchat, Reddit and DiscordAbility to plan and execute original content concepts based on organizational marketing tentpole and pop culture calendarsExcellent copywriting skills with a sharp eye for content capture. Basic design and photography/videography skills a plus.Ability to make instant decisions and craft spotless social media posts in a fast-paced, live sports environmentHighly motivated and self-starting, demonstrating a passion for working as part of team and specifically with the Red BullsFluency in Spanish and/or Portuguese highly preferredPermanentBenefits eligible Recommended Skills Content Creation Passionate Photography Social Media Seo Copywriting Portuguese Estimated Salary: $20 to $28 per hour based on qualifications.
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